We join the WHY and the HOW to deliver the WOW! 

But 'wow' doesn’t just happen. There’s nitty gritty behind it. A lot of thinking goes into our concepts. Sound strategy is baked deep inside every solution—making sure your design actually works.

TypeOrange Design collaborates with Harley-Davidson Creative Services on a wide variety of projects. 

Firewise Barbecue Company hit the streets in 2016 with the goal of delivering authentic competition style barbecue to the people of Milwaukee. We helped them cook up their identity system from the ground up and continue to deliver delicious nuggets of visual goodness to support Milwaukee's fastest-growing BBQ food truck. 

TypeOrange has enjoyed a long-term relationship with the Northwestern Mutual in-house creative department, working to enrich their creative offerings through project-based partnerships.

For true believers, the Harley-Davidson Museum® is not just a museum. It’s sacred ground.

TypeOrange partnered with Harley-Davidson Creative Services to develop a series of collateral pieces designed to highlight all the museum has to offer. 

Custom bus wrap, featuring over 4,000 signatures, designed to commemorate the 150th anniversary of the Milwaukee County Transit System. Developed in conjunction with Abrazo Marketing. 

Hansen Reynolds Dickinson Crueger is a boutique law firm that handles complex, sophisticated litigation.

Their identity system needed to reflect the unique qualities of the four partners and the diverse backgrounds that each brought to the team.

Brand strategy, brand naming, identity design & product packaging all in one tasty project.

Identity system and dynamic website for a commercial real estate development company. Visit site. 

Identity development for a spirited wine and liquor distributor.

Identity system for a passionate carpenter and home remodeling craftsman. 

A collaborative rebranding effort, in partnership with Trefoil Group, that features leaders of local companies sharing their insights on how the business-focused bank is first in lasting relationships. 

Logo design to be featured in a public relations campaign for a major freeway construction project. 

A manufacturer with serious old school credibility, Krueger does business the old fashioned way. Their word is their bond.

Strong morals and ethics drive their business. Whether miles away or right next door, they only operate in a manner that enables them to look their customers in the eyes and shake their hands. 

As they like to say, "Technology helps us achieve the highest quality products—but standards are set, met and maintained by people. Loyalty is upheld, partnerships are valued, and timeframes are exceeded because of people. No matter how technically perfect something is, the thinking and doing happens because of invested individuals.

In the world of highly engineered parts—it’s people who matter most."